2019 Final Four to bring $142M, 94,000 visitors to Twin Cities, analysis claims
26 Jun 2018
Event at U.S. Bank Stadium in 2019 will attract 94,000 visitors — and their wallets.
The economic impact estimate is in for the 2019 Final Four at U.S. Bank Stadium, so let the debate begin.
The number is $142 million.
“We didn’t want the biggest number, we wanted the most credible number,” Final Four CEO Kate Mortenson said.
The 2019 Minneapolis Final Four Local Organizing Committee commissioned the report by Pennsylvania-based Rockport Analytics, the same firm that did the pre-Super Bowl LII estimates and is now analyzing the actual financial gains from the NFL event.
Trying to define a community’s financial benefit from hosting a major event leaves a Grand Canyon’s worth of space for debate.