Purple Fern opens in downtown Brainerd

Monday, July 02, 2018

Brenda Billman-Arndt, Brainerd's Destination Downtown Business Challenge winner, no longer has to dream to open her own boutique.

All she has to do it turn the key on the front door of her Laurel Street business to see how far that vision traveled from plan to product line. The Purple Fern opened last week in downtown Brainerd some seven months, nearly to the day, after Billman-Arndt learned she won the contest to help establish a viable business in the city's downtown.

The Brainerd High School grad dreamed about turning her soap making hobby into a full-fledged business but she said the 2017 contest gave her push to put thought into motion. After having the ideas revolve mainly in her imaginary eye, coming to the store and turning the sign to say "open" was a remarkable experience.

"I was pretty darn nervous," Billman-Arndt said. "I didn't sleep the night before. ... I'm so excited and so happy."

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Category: Crow Wing County



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Located at the heart of Minnesota’s 10,000 lakes, Region 5 is a destination for recreation, industry, and employment.

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